Link to full Substack Article

In skincare, trends may come and go, but certain ingredients stand the test of time. Think of classics like vitamin C and retinol—proven, reliable, and enduring. I believe flavonoids belong in that same category. These plant-derived compounds are not only backed by compelling science, but they also offer pleiotropic benefits—meaning they work through multiple biological pathways to protect, restore, and enhance skin health. As the founder of MARK Los Angeles, I’m convinced flavonoids represent the future of highly effective skincare. The challenge until now has been their poor solubility and bioavailability, which has limited their use. With advanced delivery technologies, we’re finally unlocking their full potential using a novel delivery system we call Transdermal Flavosomes (XDF).